Advertise with Small Biz Primer
We reach people at the exact moment they are forming a company, opening a business bank account and choosing the software they will run on for years. If that is your buyer, read on.
Metrics verified [DATE OF LAST METRIC CHECK]
Do not promote or link-build this page yet. Small Biz Primer launched in 2026 and has no traffic history. Every metric below is a placeholder. Fill them from Ahrefs and GA4, delete this box, and only then send the page to buyers or apply to marketplaces.
Per the launch brief, the sensible gate is roughly 24 or more posts indexed and around 5,000 monthly visits before this pillar gets promoted. Quoting numbers we cannot evidence is how a publisher loses a buyer permanently.
Who reads Small Biz Primer
Our readers are US-based people starting and running small companies. They arrive on high-intent searches - how to form an LLC, what accounting software to use, whether they qualify for an SBA loan - which means they are researching a purchase, not browsing. The commercial categories that convert here are business formation, accounting and finance software, CRM and operations tools, business banking and lending.
| Metric | Current | Source |
|---|---|---|
| Domain Rating | [DR - verify live in Ahrefs] | Ahrefs |
| Monthly organic traffic | [monthly organic sessions - from Ahrefs] | Ahrefs |
| Monthly visitors | [monthly visitors - from GA4] | GA4 |
| Monthly pageviews | [monthly pageviews - from GA4] | GA4 |
| Referring domains | [referring domains - verify live] | Ahrefs |
| Indexed articles | [indexed pages - from Search Console] | Search Console |
| Top country | [top country and share - from GA4] | GA4 |
We pull these live before quoting. We do not send stale numbers and we will show you the screenshot if you ask.
What we offer
Sponsored post
A full article on a topic relevant to our readers. You can supply the draft or we can write it. Either
way it goes through the same editorial review as our own work, and it publishes with a visible sponsored
label. Links to your site carry rel="sponsored". That is not negotiable, and any publisher
who tells you otherwise is selling you a link that Google is designed to discount.
Link insertion
A contextual link added inside an existing article where it genuinely fits. We will tell you which of our pages is a real fit rather than jamming a link into whatever ranks best. Priced at roughly 50 to 70 per cent of a sponsored post.
Newsletter and display
Not available. We will list these here if and when they exist at a scale worth paying for.
Pricing
We price in the finance, SaaS and B2B band, because that is the category this site sits in. The ranges below are benchmarks, not a fixed rate card. Your actual quote depends on our live Domain Rating and traffic at the time you order, and traffic moves the price more than DR does.
| Domain Rating band | Sponsored post (USD) | Link insertion (USD) |
|---|---|---|
| DR 10-20 | $60 - $120 | $42 - $84 |
| DR 20-30 | $100 - $200 | $70 - $140 |
| DR 30-40 | $150 - $300 | $105 - $210 |
| DR 40-50 | $250 - $450 | $175 - $315 |
| DR 50-60 | $400 - $700 | $280 - $490 |
| DR 60+ | $600 - $1,200+ | $420 - $840+ |
Our current band is [CURRENT DR BAND - fill from live DR before quoting]. Bulk and retainer arrangements are worth asking about; one-off placements are priced as above.
Our rules
These protect our rankings, which is what you are actually buying. A publisher with no editorial gate is a publisher whose links stop working.
- Every paid link is
rel="sponsored". No exceptions, no "just this once", no dofollow upgrade for a higher fee. - Sponsored content is labelled clearly at the top of the page, as US FTC guidance requires.
- We cap sponsored posts at around eight a month, so paid content never dominates the site.
- Topic relevance is required. Business, entrepreneurship, small business software, finance and operations. If your product has nothing to do with running a business, we are the wrong site and we will say so.
- We do not accept casino and gambling, payday and high-cost consumer lending, crypto speculation, adult, or anything requiring a claim we cannot verify.
- We keep editorial control. We will edit for accuracy and readability, and we will decline a draft that misleads our readers. Payment does not buy a claim we think is false.
How to get a quote
Email partnerships@smallbizprimer.com with your target page or topic, the URL you want linked, and the anchor you have in mind. We will come back with live metrics, a price and a realistic publish date. Or use the intake form on the write for us page and pick "Sponsored post".
We are happy to say no. If the fit is wrong we will tell you in the first reply rather than take your money and bury the post.